Chief Digital Officer (CDO)
A Chief Digital Officer (CDO) aids a business in driving growth by converting traditional “analog” businesses to digital ones. The CDO oversees operations in sectors such as social media, mobile applications, virtual goods, information management, and marketing. The CDO may not only be a digital expert, but also an experienced general manager. This role is transformational and CDOs are responsible for the adoption of digital technologies across a business. Chief Digital Officers are needed across different industries from financial service to retail, and technology development.
The responsibilities of a CDO include devising and executing social strategies to expand brand loyalty and advocacy via social media. To do this, they must be able to determine who and where the influencers are, empower the influencers with tools to drive the message and brand across the community, and listen to the community, engaging in bi-directional dialogue with customers. Other responsibilities of a Chief Digital Officer include developing new revenue streams, keeping up with the latest IT innovations to maintain a fresh digital strategy, and using data to explain how the IT department contributes to an organization’s ROI. Unlike a Chief Information Officer (CIO), a Chief Digital Officer focuses more on creating the procedures required to manage that infrastructure and less on running infrastructure. Candidates will have a bachelor’s degree or higher and experience in digital-driven positions in the past. Candidates will also have experience working with the cloud, BI/analytics, ERP, security, and networking/voice/data communications.